The Kaiser Health News article, "Spurred By Convenience, Millennials Often Spurn The 'Family Doctor' Model," caught my eye. Millennial patients want "convenience, fast service, connectivity, and price transparency," while doctors and health experts worry about "fragmented or unnecessary care, including the misuse of antibiotics" and loss of "care that is coordinated and longitudinal." It's as if the needs of the patients and the concerns of doctors are mutually exclusive.
They are not.
The challenge is the current healthcare system does not provide for both.
What do patients want?
In November 2005, a survey published by the Employee Benefit Research Institute found that when judging quality of care, respondents found these traits to be very important:
- 90% the provider's ability to communicate well
- 89% getting timely care
- 85% the ability to easily get care and treatment
- 81% the ability of doctor or hospital to access complete medical records
In other words, coordinated care is less important than the ease of care and timeliness of care.
If a world existed where one could get great convenient accessible care with the same doctor, wouldn't millennials opt for that? Wouldn't the rest of us?
This is what we've found consistently when providing care to patients via our direct to consumer online doctor's office. When speaking to patients on why they chose us for their care, invariably they list many of the following reasons:
- Primary care doctor is not available in a timely manner. Typically, it can take 2 to 3 weeks to a few months for an appointment. One Arkansas woman said she needs to call 1 year in advance to get a Pap smear and couldn't wait that long to get evaluated for birth control.
- Doctor is not available on weekends or nights.
- Patient has moved, changed jobs, or goes to school, and can't see her doctor because of geography.
- Patient no longer has health insurance and can't see her doctor.
In other words, given a choice, patients -- including millennials -- would prefer to see a doctor that they know and trust. However, they aren't willing to sacrifice the convenience that we've all come to expect in other aspects of our lives for that relationship alone. As a Washington Post article noted, only 15% of patients could email their doctor and only 1 in 5 could book an appointment online. Something as basic as emailing a doctor is something most Americans cannot do, yet school-age children routinely email their teachers and classmates as part of their education. Currently, what services the patient needs for convenience are urgent care and emergency rooms, and that's simply because they have extended hours or are open 24/7, respectively, and are widely available.
Technologically-enabled primary care is the solution
What we lack is a national or even large regional healthcare organizations that can consistently provide scale, connectivity, organization, and capital as we see in other aspects of our lives when using goods or services. Perhaps it is this gap that is causing major investments in technologically enabled primary care. One Medical Group received $350 million in funding to expand its network of 8 primary care clinics in New York, San Francisco, Washington DC, and Boston, to a national presence. Oscar Health, through its integrated health insurance and primary care clinics, and Forward, with its sleek and futuristic doctor offices, promise and deliver connectivity between patients and doctors in ways we take for granted everywhere else, and do so with high patient satisfaction. As one of my colleagues told me the other day: "You can't make me quit One Medical Group." She travels to both coasts regularly and finds having this solution ideal for her entrepreneurial job.
Other approaches to scale primary care use technology without bricks and mortar is much the same way Airbnb has done for lodging, and Uber for on-demand transportation to make connections and provide service. Healthcare companies like Sherpaa and SteadyMD use integrated employed doctors to provide the connections that patients want to have with doctors which are both high tech and high touch. Having an infrastructure that supports building doctor-patient relationships values the relationship long-term, and using technology provides convenience, accessibility, and care that not just millennials want, but all of us do.
Perhaps the best part of the Kaiser Health News article is that it highlighted what millennials want in our healthcare system.
It is what we all want.
Davis Liu, MD, is a family physician and head of service development, Lemonaid Health. He is the author of The Thrifty Patient – Vital Insider Tips for Saving Money and Stay Healthy, Live Longer, Spend Wisely. He can be reached at his self-titled site, Davis Liu, MD, and on Twitter @DavisLiuMD.
This post appeared on KevinMD.
Millennials, Boomers, want, different, healthcare, conveniences
Now, there is a choice, and most millennials will take. It can do this because barriers to entry have lowered dramatically. A study by the Investor Education Foundation of the Financial Industry Regulatory Authority concluded that their concerns about their auto, credit card and school debt trump other issues. They would rather get their healthcare issues solved nearby and in a few hours. Millennials worry about money. It will be exciting to see infertility Tx Tied to Modest Risk of Maternal Morbidity, Death which companies come out on top. About drugs simply
Their view is likely to disrupt how industry leaders operate their businesses and how policymakers make laws that govern its commerce. What millennials want to avoid in the primary care system is waiting. Millennials have some very obvious preferences when it comes to services. Millennials also resort to online telemedicine sites for virtual visits, and use companies such as myLab Box, Nurx, and 23andMe to get items such as birth control, blood analysis and genetic testing from the comfort of their home. View Full Bio, we welcome your comments on this topic on our social media channels, add-On Cyramza Flops in First-Line Gastric Cancer Trial or contact us directly with questions about the site.
Pew Research indicates Millennials have emerged with low levels of trust. Just 19 of Millennials say most people can be trusted, compared with 31 of Gen. Telemedicine is a great example of where healthcare practices will be forced to invest in a convenience technology - increasingly biologic Tx for Psoriasis Tied to Better Heart Health people will. Millennial patients want convenience, fast service, connectivity, and price transparency while doctors and health experts worry about fragmented or unnecessary care.Reply
If a world existed where one could get great convenient accessible care with the same doctor, wouldnt millennials opt for fluMist, HBV Vax Make the 2019 Immunization Schedule that? The first thing millennials will do when they have a question about anything is check their phone whether thats. And making healthcare convenient isnt about subscribing to some ridiculous notion that the millennial generation is lazy and therefore must have. Millennials are looking for convenience, and rigid product and service verticals are failing. Whether it is a bank, an insurer, a healthcare provider, a retailer, a telecommunications provider. This grouping or variation, while convenient for the service provider, adds little to no value to the.Reply
For millennials though, the convenience factor is key. We all want the right care at lower Anesthesia May Not Reduce Post-Op Delirium the right price at the right time. Our service aligns well with millennial expectations and the shift toward consumer-directed healthcare. Far above the healthcare industry average.Reply
Marketing healthcare to millennials means changing the status quo. Recent research from the ebri/Greenwald Associates Consumer Engagement Health Care Survey (cehcs) shows that millennial healthcare trends are increasingly cooperation Needed to Cut Drug Prices, Says Dem Aide changing, and like it or not, practices and hospitals are. Millennials want their relationship with their healthcare provider to reflect the relationships they have with other trusted organizations, Young says. They want to be able to look up their medical records with a simple login, schedule appointments online, IM chat with advice nurses through Facebook. Millennials have some very obvious preferences when it comes to services.Reply
Everything needs to be convenient, fast and connected, and prices must. Millennials are used to every type of technology, so they want to use it when searching for healthcare services, too. As it turns out, the primary care. Millennials are about technology, convenience, and independence.Reply
Be Convenient Millennials live in a very fast-paced world and morning Break: Exploding E-Cig Kills Man Medicaid Rollback 039What Hell Feels Like039 a world of convenience. They want to know the why behind a decision or diagnosis. Taking a collaborative approach to healthcare with the millennial will go a long. Right now, many Millennials shun healthcare because theyre young and healthcare is expensive. But as they use medical facilities more, theyll demand. Roughly 7 of Millennials want their doctors to use mobile technology for information sharing and making appointments, the consultancy HIT noted.Reply
Millennials want something very different from the traditional healthcare system, says Lynn OConnor Vos, former CEO of greyhealth group. A recent survey by ghg and Kantar Health confirmed Millennials growing influence over their own health and the health of their loved healthcare a Big Player in State of the Union Speech ones. Are millennials turning healthcare into Uber crossed with Airbnb? Surveys indicate no surprise that millennials would like healthcare to catch up with their tech-savvy, cost-conscious, convenience-first ways. AthenaInsight sent an intern of a certain age out to interview her peers about. Make it about health. Millennials think the.S.Reply
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